MARK 5320: Advanced Marketing Fundamentals
Chapter 10: Gathering and Using Information
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Contents
Page 1
Introduction
Learning Objectives
Page 2
Marketing Information Systems
Internally Generated Data and Reports
Analytics Software
Market Intelligence
Page 3
Ethical Behavior in Market Intelligence
Page 4
Steps in the Marketing Research Process
Step 1: Define the Problem
Page 5
Step 2: Design the Research
Types of Research Design
Page 6
Step 3: Design the Data Collection Forms
Page 7
Step 4: Specify the Sample
Page 8
Step 5: Collect the Data
Page 9
Step 6: Analyze the Data
Page 10
Step 7: Write the Research Report and Present Its Findings
Elements of research report:
Step 5: Collect the Data
Selecting a method
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