Introduction

This module reviews the process companies must go through to effectively price their offerings, including identifying pricing objectives, accounting for the factors that affect pricing decisions and implementing a pricing strategy.

Money-pic.jpg

Learning Objectives

  1. Understand the factors in the pricing framework. Explain the different pricing objectives organizations have to choose from.
  2. Understand the factors that affect a firm's pricing decisions. Understand why companies must conduct research before setting prices in international markets. Learn how to calculate the breakeven point.
  3. Understand introductory pricing strategies. Understand the different pricing approaches that businesses use.

 


toc | return to top | next page