MARK 5320: Advanced Marketing Fundamentals
Chapter 3: Consumer Behavior
Contents
Page 1
Introduction
Learning Objecitves
Page 2
The Consumer's Decision-Making Proces
Consumer Behaviour Matters
Page 3
Low-Involvement versus High-Involvement Buying Decisions
Page 4
Situational Factors that Affect People's Buying Behavior
The Consumer's Physical Situation
Atmospherics
Page 5
The Consumer's Social Situation
Page 6
The Consumer's Time Situation
Page 7
The Reason for the Consumer's Purchase
The Consumer's Mood
Page 8
Personal Factors that Affect People's Buying Behavior
The Consumer's Personality
Page 9
The Consumer's Self-Concept
Page 10
The Consumer's Gender
The Consumer's Age and Stage of Life
The Consumer's Lifestyle
Page 11
Psychological Factors that Affect People's Buying Behavior
Page 12
The Consumer's Perception
Page 13
Learning
Consumers' Attitudes
Page 14
Societal Factors that Affect People's Buying Behavior
The Consumer's Social Class
Reference Groups and Opinion Leaders
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