The Consumer's Time Situation
The time of day, the time of year and how much time consumers feel like they have to shop also affects what they buy. Researchers have even discovered whether someone is a "morning person" or "evening person" affects shopping patterns. "Time-starved" consumers expect and appreciate convenience. Companies worldwide are finding ways to accommodate them. Shoppers at 7-11 stores in Japan can pay their utility bills, local taxes, insurance/pension premiums, and even make photocopies. Some doctors provide drive-thru shots for patients in a hurry or the elderly who have trouble getting in and out of their automobiles. Amazon offers on-demand customer service with just a click of a button.